As new technology makes the world smarter, gadgets and apps continue to optimize our personal and professional lives. As more and more intelligent machines enter the workplace, many are divided over the effects of increasing automation- the replacement of workers with technology and computerization.
How do you track and measure your PR activities? Depends who you ask. Unfortunately, there isn’t one overarching PR measurement tool to help you track whether what you’re doing is working. Depending on your business, your PR strategy, and your PR goals, how you measure your outcomes can vary.
As your startup is growing, you’ll likely be seeking venture capital. This is why the DMZ recently jump started its monthly investor series, Capital Catalyst, to help entrepreneurs maneuver through the current fundraising environment.