In order to be a successful at digital marketing, a sound knowledge of Google Analytics is a must. When it comes to launching marketing campaigns, whether it be through social, e-mail marketing, sponsored content etc., Google Analytics’ insights give Marketers the ability to accurately track campaign success. Translation: You’ll save time and money understanding what resonates with your customers, and you’ll get to know your audience by diving into GA’s demographic and behavioural data.

What You’ll Learn:

  • Google Analytics
  • Define KPIs
  • Tracking + Measurement
  • Customize
  • Data Analysis
  • Build a Reporting Framework

What You’ll Get:

  • Understanding of how to set up and monitor Google Analytics for a website
  • Solid understanding of functionality and features, as well as additional resources & readings
  • Hands-on, interactive learning experience with an industry expert
  • Catered lunch

In order to attend this workshop you must RSVP on our website: https://brainstation.io/workshop/google-analytics

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