Everest: Customer Segmentation

The second session of Everest will include beachhead identification, market sizing, persona and scenario design. Founders will learn about live persona development and how to structure customer segmentation workshops. This session uses Peer-to-Peer methodologies bases on Aulet’s work at MIT’s Sloan School of Management.

Duration: 4-5 hours


In order to take advantage of Everest, we require participants to give a deposit of $100. This deposit is fully refundable upon completion of each session. Given the intimate nature of Everest, and because the success of each session relies on the attendance of ventures, we use the deposit to ensure that ventures will attend when they sign up. If you are no longer able to attend the session, we require 48 hour notice. Please email workshops@marsdd.com. We regret that failure to do so may result in the loss of your deposit.


One ticket per venture. You may bring up to one other team member from your venture to the session.

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