Join Food Starter and the Food Commercialization Program participants in this Market Access, Sales & Merchandising Strategies workshop with Nourish Food Marketing’s Jo-Ann McArthur.  

Merchandising is a key element to retail success. Smart merchandising can lead to increased product trial and help you to raise consumer awareness of your product.  Merchandising options are plentiful and varied. From display techniques, free samples, on-the-spot demonstrations, pricing, shelf talkers, special offers, and other point-of-sale methods, there are a myriad of options available. But what is the right mix for your product?  What tools will get your product to the right place, at the right time?

Food Starter’s merchandising workshop will help you to make these decisions for your product. You’ll learn how to get the most out of your merchandising efforts. From your outer case to your in-store display; from your sampling program to your trade show strategy.

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