For the warming spring temperatures of the month of May, we’ve enlisted two industry leading marketing experts to dig into some of the hotter-than-a-hot-potato digital and content marketing trends that you should know about!

Join us for an evening of intriguing insights, friendly networking & yummy snacking, all with you favorite community of geeky gals!

Agenda:

  • 6:30 PM – Doors Open (come in, grab a bite & meet your fellow geeks)
  • 7:00 PM-8:30 PM – Two amazing talks + Q&A
  • 8:30 PM-9:00 PM  – Hang out with our speakers & more networking time

Erin Bury – Managing Director at Eighty-Eight (@erinbury)

Erin is the Managing Director at Eighty-Eight, a Toronto-based creative communications agency. Prior to Eighty-Eight she was the Managing Editor at startup publication BetaKit, and director of communications at Sprouter, which was acquired by Postmedia in 2011. Erin is a frequent speaker with the National Speakers Bureau, writes a monthly column for the Financial Post, and is a tech commentator on CTV News. She has appeared in publications including The New York Times, Forbes, CNN, and Canadian Business, and was named one of Marketing Magazine’s top 30 Under 30 marketers. Her claim to fame is being retweeted by Oprah – twice.

Erin’s Talk: Bot boom: What you need to know about chatbots now

Chatter about chatbots reached a fever pitch in 2016, with brands including Sephora, Taco Bell, and KLM jumping on the bot bandwagon. This presentation is designed for anyone who is struggling to understand how to use bots for their business, highlighting what they are, why they’ve become so popular, and how to leverage them for customer service, content delivery, e-commerce, promotions, and branding. It also highlights a case study of TIFFBOT, a movie-loving chatbot built in partnership with the Toronto International Film Festival, offering takeaways based on its success.

Judi Handelman – Freelance Content Specialist, Digital Media & Transmedia (judihandelman.com)

Judi is an award-winning content creator across media platforms. She is passionate about telling stories and promoting brands using technology in creative ways. Her toolbox of skills includes creative directing, producing, writing, copywriting for web, directing, TV development and content strategy.

Judi’s roots are in education and television. After teaching junior high for a few years, she shifted into working in children’s media. For over seven years, she gained experience in all types of media for children – magazine (Chirp and Chickadee), newspaper (Toronto Star), textbooks (Nelson), web (AOL and Better the World) and predominantly television. With stints at TVOntario, Astral Media, Corus and marblemedia she performed a variety of roles in television including producing, directing and writing as well as developing several TV shows for kids.

In 2008, she made the transition from TV to cross-platform media/transmedia, where she worked as Creative Director/Producer for Xenophile Media. There she created award-winning interactive experiences to accompany television and film. Since 2011, Judi has been working almost exclusively as a freelancer in the digital agency realm with a focus on digital copywriting and content strategy. She has worked at several digital agencies, including Idea Couture, Blast Radius, Critical Mass, Black Digital, Havas Worldwide, Tribal DDB and others. Her clients have included Citibank, Clorox, Visa, Rogers, Infiniti Motors, Corus Entertainment and more. She also worked on several video projects and helped to created an augmented reality, interactive, animated TV pilot for kids.

In the fall of 2016, Judi created and taught a brand new course called Advanced Digital Media in the Broadcast Department at Centennial College.

Outside of work, you can find Judi chasing after her 3.5-year-old daughter, dancing barefoot, swimming and cooking. She’s an admitted urbanite snob – but one who can’t live without time in the country, preferably in the water.

Judi’s Talk: WTF is Content Strategy?!

Clients ask for them, plenty of people claim to be them, agencies hire them and the whole interdisciplinary team depends on them. But the majority of these people have no idea what Content Strategists do, nor why they’ve become the latest buzz. This talk will help to demystify the often misunderstood, yet increasingly necessary role within the digital project team.

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