Do you currently measure ROI for your employer branding program? What’s the business case for investing in a purposeful employee brand, and how do you measure success?
In the finale of the four-part series presented by Interbrand Canada, you’ll work with Interbrand’s Brand Strength framework as a tool to gauge the current health of your brand and identify key areas for improvement.
The world’s top companies are spending millions to incorporate purpose into everything they do, while many emerging, disruptive companies may struggle to express their purpose in a clear and consistent way. Even fewer use it as a platform to shape culture, employee engagement, behaviour and the experiences, products, and services they create.
Organizations with a clear purpose are able to “pull” employees, potential talent, and customers closer while being less reliant on more traditional “push” tactics to stand out in the marketplace.
Who is Interbrand?
Interbrand is a global brand consultancy that believes growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. Toronto’s office supports Canadian organizations of all sizes with full-service branding solutions including strategy, analytics, visual design, verbal identity, and implementation. In addition to powering the world’s top brands, Interbrand is best known as a publisher of the influential Best Global Brands and Breakthrough Brands reports and Webby Award-winning brandchannel.
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