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Overview

Urgency and scarcity are powerful psychological triggers used by some of the most successful digital marketers. Discover how to put these marketing tools to work in your marketing in ways that scale your business without hurting your credibility.

Humans are prone to procrastinating and postponing decisions. The old adage of face-to-face salesmen is true: the delay of the sale is usually the death of the sale.  But just as we’re hardwired to procrastinate, we’re also hardwired to make quick decisions under the right conditions. There are ethical ways to put your best prospects in the mindset to make a decision.

Key Takeaways

In this training you’ll discover the psychological triggers you can use to increase sales and specific marketing ideas you can build into your marketing calendar.

  • The Framing Effect: a simple wording tweak that can boost sales without changing your core message
  • The Perfect Persuasion Window: the most profitable 12 hours of any marketing campaign and how to make the most of it
  • Loss Aversion: unusual studies that enforce the concept that all of us are more strongly motivated by avoid loss than seeking gain
  • Trigger Stacking: how to amplify the psychological effect of urgency and scarcity

Presented by Jack Born 

Technical Founder of DeadlineFunnel.com

Jack Born is the Technical Founder of DeadlineFunnel.com and passionate student of buyer psychology. He has founded several software startups including SurveyFunnel.io and AWProTools.com, the latter of which he sold in 2016.

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