In this session, our speaker (Corey Herscu) explores the various ways in which companies – both large and small – should approach their Public Relations strategy.

Corey will cover:

  • How to know when it’s time to hire PR
  • Best practices for approaching media and getting your pitch seen
  • How to create a constant stream of news and own a narrative
  • What PR can and can’t do for you
  • How to find an agency that is a good fit

Presented by: Corey Herscu, President and Co-Founder of Herscu & Goldsilver Inc., is a public relations dynamo who creates amazing stories that the media can’t resist and has built mutually beneficial, long-standing relationships with media across the western world.

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