Technology and Genocide – rarely, do you see these words in the same sentence. In mathematical jargon, they orthogonal complements of one another: in different spheres or planes, lacking an obvious conceptual connection. 

And yet there is a connection, one that is relevant, topical, and, in today’s climate, supremely important. 

Join Tech in Motion as we explore the role of technology and social media in preventing (and enabling) mass human atrocities, such as the Kenyan riots, the Syrian revolution, and the North Korean regime. Irrespective of your ideological sensitivities, the scope and power of the technologies you study and use every day may surprise you. 

Keynote Speaker, Sheldon Fernandez, who received UW’s Young Alumni Achievement Medal at Waterloo for his professional and humanitarian endeavors, has substantial experience in this area, having spent time on the ground in Kenya after the country’s tumultuous election in 2007. He has also studied the topic extensively, most recently at the Montreal Institute for Genocide and Human Rights Studies at Concordia University. 

*Due to the intimate nature of the event and our limited number of seats, please only RSVP if this topic is of serious interest to you and/or your company. This event is on a first come, first serve basis. Thank you* 

6:00-7:00 PM: Networking + Food & Drinks
7:00-7:45 PM: Tech Talk w/ Keynote Speaker
7:45-8:00 PM: Audience Q&A
8:00-9:00 PM: Networking


Sheldon Fernandez | VP of Engineering, Infusion & CTO, PersonIf 

After receiving his undergraduate degree in Computer Engineering from Waterloo in 2001, Sheldon founded Infusion ( with four classmates, an innovation firm that specializes in the blending of creative prowess with engineering know-how. During the last 14 years, he helped grow the company from 6 people to over 650, with offices around the world. In that time, he’s served as the company’s chief architect, and has been responsible for honing the firm’s technical direction amidst ongoing industry changes. As a result, Infusion is now considered a leader in the emerging technologies and consulting realm.

Additionally, Sheldon served as Chief Technical Officer for the noteworthy Infusion spin-off, PersonIf ( a ‘people discovery’ platform that radically changes the way the entertainment industry locates talent. In addition to winning Microsoft’s cloud solution of the year award in 2012, the technology was used as the casting engine for The Glee Project, X-Factor, American Idol and Sports Illustrated. 

Finally, Sheldon has coupled his entrepreneurial endeavours and engineering exploits with numerous non-technical pursuits. He completed a Master’s degree in theology at the University of Toronto in 2008, and pursued thesis work in the area of neuroscience and metaethics. He has anchored his humanitarian sensitives with the African Jesuits Aids Network (AJAN) in Nairobi, where he assisted with infrastructure projects and HIV/AIDS education. He also pursued creative writing at Oxford University to hone his interests with literary craft, and finally, completed a professional training program at the Montreal Institute for Genocide Studies in mass atrocity prevention.


As always we would like to thank our sponsors: Jobspring Partners & Workbridge Associates for sponsoring this month’s event. Interested in sponsoring a Tech in Motion event? Click Here!

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