As you come up the stairs of 44 Gaukel Street to the Accelerator Centre’s Advanced Manufacturing and Hardware Innovation Lab and head down the main hall to the back of the building, you’ll find the office of Alert Labs. Now utilizing two suites for office space and another room for testing, they are one of the fastest growing companies in the Accelerator Program and are on track to becoming one of the next big tech companies in the Waterloo Region.
Alert Labs builds cellular based sensors that help protect homeowners and businesses from water damage by sending them alerts about leaks, floods, and abnormal water use. They also track use by the minute to help customers conserve water and save money. Their Flowie water sensor straps on to existing water meters and analyzes water use, highlights costs and compares consumption versus averages. It also sends alerts via email, text or an app about running left running, temperature, humidity and power outages. Their Floodie companion sensor can installed anywhere in a home where water could cause damage. It sends instant flood alerts when it comes in to contact with water.
They are selling their devices to a variety of different groups, including homeowners, landlords, property managers, restoration companies, insurance companies and municipalities. Alert Labs has partnered with the City of Guelph to offer residents an instant rebate on a Flowie water sensor kit, as part of the city’s water efficiency strategy. They recently announced that Intact Ventures, a division of Intact Financial Corporation, is a strategic investor in the company.
How they got started
In early 2015, founders Ruth Casselman, George, Tsintzouras, and Kevin Wright found themselves ready to begin their own venture. “The timing just came along…it was the right time for us to go out on our own,” Ruth recalls. The trio came to the table with more than 30 years of experience working in high technology. Ruth had just recently left BlackBerry, and Kevin and George had come from Christie Digital.
They considered a number of ideas, but they kept coming back to home utilities monitoring. All three founders are property managers and water usage was something that they all struggled with. On one occasion, a renter called George while he was travelling in China to tell him that a leak had turned into a full-blown flood. They looked for tools they could use to try and prevent this but what was available was complicated to install and was simply too expensive to warrant doing at their properties. That’s when they decided to create their own solution and Alert Labs was born.
Once they decided it was time to move out of their home office, they found the Accelerator Program. For Alert Labs, there were a number of reasons to join the program, but at the core of their decision was the mentorship. “We are very lucky to live in a community where there’s a lot of support for [starting a tech company],” Ruth says.
“Access to experienced business professionals who could guide us and advise us can take weeks and weeks out of a process.”
In additional to the mentorship and resources available through the Accelerator Program, Alert Labs also received the AC JumpStart grant that provided them with $30,000 in seed capital and an additional $10,000 in mentorship. “The $30,000 we received felt like all the money in the world… it allowed us to do what we needed to do.”
Alert Labs began working out of the ACs Reactor facility, but it quickly became clear that there were challenges with building their hardware company in the space. “The Reactor space is a very lovely finished office space with carpets and desks that they don’t like burn holes in from soldering irons… the AC folks realized that maybe that space wasn’t ideal for us or for hardware companies.” As the plans for Alert Labs’ devices started becoming real physical products, they needed a space where they would be able to do the “messy” work required.
This situation was confirmation for the Accelerator Centre there was a need for a space and specialized resources for hardware and IoT companies. Working in partnership with the City of Kitchener and ArtsBuild Ontario, the AC opened the Advanced Manufacturing and Hardware Innovation Lab with Alert Labs at its first tenant.
“The space at Gaukel was absolutely what we needed. We love being in downtown Kitchener, there is a great tech vibe down here. Specifically, this space has the mix between Arts and Tech, which is something that when you’re really immersed in the technology world, you sometimes forget that there’s other folks with different focuses and having that mix right here in our building is a very vibrant and motivating environment.”
Now, after more than a year of working out of the space, Alert Labs has hit some major milestones. They have grown to a team of 18 with plans to grow to 25 before the end of the year. They have brought two products to market with more coming in the next six months. “We try to recognize all of the milestones, even if they’re small because as a startup, a lot of things are very hard. The first time we sent out a large shipment as a team, that was a big deal and we had champagne that day.”
Alert Labs launched its first devices in February and now has Flowie and Floodie sensors deployed across Canada and the US and they are on track to become one of the AC’s grads and will join the likes of Miovision, Ecopia, KiK, and Clearpath Robotics on the Grad wall at ACHQ.
“When we started as a tiny little company of three people two and a half years ago, we looked at that wall in the Accelerator Centre and we looked at all the logos up there and thought ‘someday we could be on that wall’ and it really seemed like an imaginary thing. Having the recognition by an organization like the Accelerator Centre that’s saying you’ve done a good job is like the gold star.”
For more information on Alert Labs, check out their website at alertlabs.com or message them at email@example.com. If you’re interested in learning more about the Accelerator Centre’s Advanced Manufacturing and Hardware Innovation Lab or want information on the joining AC contact firstname.lastname@example.org