Jones Media announced that it’s acquired Verve.ai, a Toronto-based augmented intelligence data platform, from realSociable.

Jones Media is an integrated media and content solutions company which provides data-authenticated media, content, and influencer marketing strategies. The acquisition of Verve.AI, which gives businesses insight into consumers interacting with products, will allow Jones Media to increase its AI capabilities and provide a panoramic view of consumer journeys online.

“The acquisition of Verve.ai is a strategic investment: we will not only evolve our current content & media operation, but offer our clients unparalleled solutions,” said says Cathy Fernandes, CEO at Jones Media. “The interpretation of data, as presented in the past, is no longer: whether hyper-targeting specific audience segments or geo-targeting devices, our Social DNA data capabilities are now at the forefront of technology development, which will help us serve better, and enable us to scale.”

Verve.AI identifies data points across the fragmented consumer journey, and assigns it a relative value. Jones Media will use the technology to build out a full attribution model for clients looking to track upper funnel activities to conversion.

“Data alone carries no actionable value. Today’s CMO needs insights that beg questions of her business in order to drive smarter decision-making,” said says Dalia Asterbadi, CEO at Verve.ai. “Marketers are currently drowning in the ‘illusion of knowledge’ because, in the context of traditional data interpretation, insights are poorly delivered and the ensuing information does not translate into valuable intelligence. Verve.ai allows for a far better understanding of data, processing it into meaningful information, which will lead to better business decisions. In partnership with JONES, our technology has begun to fill a significant gap in the market: articulately connecting the dots of consumer journeys.”

StartUp HERE Toronto is a publishing partner of Betakit and this article was originally published on their site.