Barrie, Ontario-based LinkGreen, which provides an online ordering platform for wholesale buyers and suppliers, has closed an undisclosed seed round from Georgian Angel Network.

LinkGreen’s main product, LinkGreen Connect, aims to help wholesale buyers and suppliers in fragment industries like the lawn and garden industry process manage orders more efficiently. Through LinkGreen Connect, wholesale buyers can order directly from their suppliers online and view full order tracking, history, and custom pricing. Suppliers can use the platform to show customers all their products and catalogues, and provide real-time updates on current inventory and product prices.

LinkGreen plans to use the funding to hire new talent with sales, marketing, and software development experience in order to help the company grow and fully commercialize its product.

“Traditional fragmented industries like lawn & garden have been long overlooked and are desperately in need of an online solution,” said Warren Patterson, CEO of LinkGreen. “Our goal here at LinkGreen is to establish ourselves as the authority in the lawn and garden industry for wholesale ordering and online connectivity for businesses, with future expansion into other fragmented industries.”

LinkGreen said it has 3,100 businesses using its platform and $300 million in supplier revenue.

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