A team of MBA students from the University of Toronto’s Rotman School of Management have won the Kellogg Business Design Challenge hosted by the Kellogg School of Management’s Innovation and Design Association.

The long-running competition, which invites students to apply design thinking to a real-world business challenge, was opened up to teams outside the Kellogg School for the first time this year.

The Rotman team, Lorem Ipsum, consisting of Full Time MBA students Amarpreet Kaur, MBA’19; Fifile Nguyen, MBA’19, Anna Chua, MBA’19 and Michael Vasilev, MBA’19, defeated 27 other teams to win. The case for the competition dealt with P&G’s Pampers line and their pre- and neonatal health education program.

Earlier this year a team from the Kellogg School of Management’s MMM (MBA and Master of Science in Design Innovation) program won the Rotman Business Design Challenge hosted at the Rotman School in April.

The Rotman School of Management is located in the heart of Canada’s commercial and cultural capital and is part of the University of Toronto, one of the world’s top 20 research universities. The Rotman School fosters a new way to think that enables our graduates to tackle today’s global business and societal challenges.  For more information, visit www.rotman.utoronto.ca.