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LiveGauge, the latest pitch on The Disruptors, wants to help brands measure their ROI at live events.
Yelp has acquired Toronto-based Turnstyle Analytics for $20 million USD.
Will it be Disney’s latest animated flick? Or a new RomCom starring Emma Stone? The billion plus dollar business of making movies is always a bit of a guessing game, with Hollywood studios typically spending big money on ventures that essentially are a huge gambles of luck.
For the past decade, Jonah Midanik has whittled away with niche marketing startups amongst Toronto’s sea of advertising companies. Now with Limelight he’s hoping to become one of the big players.
How do you track and measure your PR activities? Depends who you ask. Unfortunately, there isn’t one overarching PR measurement tool to help you track whether what you’re doing is working. Depending on your business, your PR strategy, and your PR goals, how you measure your outcomes can vary.