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For the past decade, Jonah Midanik has whittled away with niche marketing startups amongst Toronto’s sea of advertising companies. Now with Limelight he’s hoping to become one of the big players.
How do you track and measure your PR activities? Depends who you ask. Unfortunately, there isn’t one overarching PR measurement tool to help you track whether what you’re doing is working. Depending on your business, your PR strategy, and your PR goals, how you measure your outcomes can vary.
Toronto-based Atomic Reach — which is building an AI platform that measures content readability — announced that it’s raised $2 million from private angel investors.
It’s no secret that developing a new pharmaceutical drug is expensive work. From research and development to market, the estimated total cost of creating a new drug hovers at around US$2.5 billion on average.
How do you solve Hollywood’s biggest contemporary problem: finding an audience? More than ever, production studios are struggling to make money with their films but Jack Zhang, founder of Greenlight Essentials believes it’s because they aren’t tapping into audience interest.