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For the past decade, Jonah Midanik has whittled away with niche marketing startups amongst Toronto’s sea of advertising companies. Now with Limelight he’s hoping to become one of the big players.
For some companies, success means expanding services to as many cities as possible in order to grow revenue and dominate its market. But for Grant Findlay-Shirras, the key to success is much more granular: “It’s not social media, it’s not website traffic. It’s not online advertising or print marketing. The majority of business comes from relationships and referrals”.
500px has announced the launch of a new service that CEO Andy Yang calls a “natural extension” of its community. The Toronto-based company is now offering 500px for Business, which allow brands to access custom and on-demand photography from 500px’s eight million-strong photographer network.
Rob Kenedi has a coffee with Martin Kratky-Katz, founder of Blockthrough, a technology that allows advertisers to circumvent ad blockers. Martin talks about the best way go to market with tools such as this, how he determined whether there was a market opportunity, and what he has learned from his false starts in the past.