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When Turo – a peer-to-peer car rental marketplace – was looking to expand from the U.S. into Canada, Cedric Mathieu, who’d be helming the company’s Canadian operations, knew Toronto would make an easy fit with its cultural proximity and access to world-class talent.
When parking app Rover launched in Toronto, a bout of misguided press put the co-founders on the defensive. But the startup is quick to point out that the city is rapidly becoming a testing ground for the sharing economy.
There is no lack of opinions and debate about how to regulate the sharing economy. Yet, to resolve this complex issue we need to shift perspectives. We need to move beyond stating opinions to gaining a real understanding of what the problem is.
Historically, an individual could choose to move around an urban area in a variety of ways. New travel alternatives enabled by new technology and business models have provided individuals with even more choices. The convenience of requesting a ride from your phone, sharing a ride with a co-worker or grabbing a bike outside your home has helped to propel ride-sharing to the forefront of the sharing economy.