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Toronto-based Wave is well-known for its story of monetizing its free accounting platform — founder and CEO Kirk Simpson is vocal about using the freemium model to get customers on its platform.
This was first presented at the March 2017 TechTO.
Toronto-based Wave, which provides entrepreneurs with accounting, payroll, and invoice software to run their small businesses, has officially stepped into the lending space.
Wave has hatched a platform connecting artists with their fans and using a crowdfunding approach to shows to make it easier for bands to tour where they have a following. Toronto is the litmus test.
With plans to grow to 150 people over the next six months and an announcement that it’s on track to raise $20 million ARR by the end of the year, Wave has become one of Toronto’s notable growth stories.