Four of Canada’s most influential retail players are teaming up to launch the Canadian Retail Innovation Challenge. Dx3 Canada, in conjunction with leading retail real estate investor, developer and manager, Oxford Properties Group; industry thought-leaders, Retail Prophet; and the Retail Council of Canada (RCC), have created the national contest with the aim of discovering and promoting the best and brightest retail and technology entrepreneurs that Canada has to offer.

“Dx3 has always been about celebrating Canada’s digital marketing, advertising and retailing communities, and our hope is that we will encourage innovation in these categories across the country,” said Duncan Payne, Dx3 co-founder. “Our mission is to help develop and grow Canada’s start-up community, and we’re hopeful that this initiative is seen as us putting that commitment into practice.”

Applications will be accepted from across the nation with six innovative Canadian start-ups getting the chance to showcase and pitch their business concepts to industry leaders, including Oxford Properties Group and Retail Prophet.

Two winners will get the chance to debut their concepts in Canada’s premier mall – Yorkdale Shopping Centre, or another premium Oxford Shopping Centre. Winners will also receive the opportunity to meet and pitch to the RCC Board of Directors, representing some of the largest retailers in Canada. Winners will be featured in Canadian Retailer and will also be invited to participate in the Store 2017 conference.

The competition features two categories: Retail Merchants that provide consumers with a different product, service or shopping experience, and Retail Technology, offering innovation that could change or influence the consumer shopping experience.

“Canadian start-ups are bringing us bright new ideas and innovations that are having a substantial impact on almost every industry, including retail. OMERS and Oxford have been supportive of the start-up community for many years, with Shopify as an example. We are excited to play a role in this initiative,” said Bradley Jones, senior vice-president of Retail at Oxford Properties Group. “We are looking forward to seeing the ideas that emerge from the competition and showcasing the best ones in the Oxford Portfolio.”

Three finalists from each category will be invited to attend Dx3 with the finals to take place during the conference on March 9, 2017 in front of a live audience.

The application process is open from December 21, 2016 until January 27, 2017 and the selected participants will be notified during the first week of February 2017. All six will have the opportunity to participate in Dx3.

To apply online, visit Dx3 Canada Canadian Innovation in Retail Challenge.