The Impact of the #MeToo Movement on Marketing

Our panelists will discuss and debate how local and global brands are reacting to this movement to strengthen their relationships with customers.

2017 was the year for social activism, especially when it came to women. “Me Too” (or “#MeToo”) spread virally in October 2017 on social media to help demonstrate the widespread prevalence of sexual assault and harassment, especially in the workplace. In the past 4-5 months, there have been millions of tweets and Facebook posts, as well as hundreds of thousands of Instagram posts.

What has been fascinating to see is how social media played its role in the growth of the #MeToo movement and how brands have responded to it – or not.

Social media is the main line of communication between companies and brands. The personification of business through social media has provided companies with the opportunity to build meaningful one-on-one interactions with consumers through customer service, brand love and marketing. Customers are also demanding to know where brands stand on social issues and what they are doing about things.

Brands have been leveraging social media data and analytics to craft responses to show they’ve listened to the voices speaking up and in some cases, have embedded their position into their marketing campaigns. The impact has been significant.

Our panelists will discuss and debate how local and global brands are reacting to this movement to strengthen their relationships with customers – and also look at some brands who have turned a blind eye to the movement.

Host and presenter
Jennifer Hollett, Twitter – Head of News & Government

Co-presenter:
Brittany Andrew-Amofa, Broadbent Institute
– Policy & Research Manager

Moderator:
Fiona Stevenson, The Idea Suite (Research Agency)
– President

Panelists:
Shelli Baltman, The Idea Suite (Research Agency) – President
Linda Andross, APEX – Public Relations Vice President
Nicole Gallucci, Fuse Marketing – Vice President
Fatima Zaidi, Eighty Eight Agency – Vice President 
Natasha Koiffman, NKPR – CEO

Event Schedule:
5:30 pm Doors Open
6:00 pm Speakers and Q&A
7:50 pm Networking (30 min)

Share this event on Social Media:
@amatoronto @TwitterCanada
#MeTooMovement #MeTooMarketing 

Introduction to CAD: Modeling in Fusion 360

This is an introductory level course in to the world of Computer Aided Design, using Autodesk Fusion 360.

Presented by: Jubedesign

Instructor: Justin Brown

Description:  This is an introductory level course in to the world of Computer Aided Design, using Autodesk Fusion 360. This course will cover some of the basic principles of CAD, the rudimentary elements of the software interface, and basic modeling using primitives and solids.  Participants will first be given a brief overview of CAD principles, as well as an introduction to the variety of applications in which these software are used. Next participants will be introduced to the Fusion 360 interface and how to navigate it. After which we will be diving in to creating simple parts using primitives, and solids.    

Objectives:

  • Develop an understanding of what CAD software is, and it’s uses

  • How to navigate Fusion 360

  • How to model basic parts in Fusion 360

Audience:  People wanting to create files for 3D printing, or CNC Operations.  Also those interested in beginning the path of learning CAD software.

Duration: 3 hours

Requirements:  Bring own laptop with Autodesk Fusion 360 downloaded and installed. Autodesk offers a free 30 day trial – visit their website to download.

How to Use SEO to Build Your Brand Authority – Free Webinar!

Learn how to optimize your website and rank higher on search engines for both your brand and name.

You are your brand! All entrepreneurs and business owners are representatives of their brand, online and offline. Building a strong brand authority online is the first step to generating leads; in the eyes of consumers a high search engine ranking equals high quality.

Key Takeaways:

  • How to optimize your website and rank higher on search engines for both your brand and name
  • What is the importance of social factors in the Google ranking algorithm
  • How to outrank your competitors with Local SEO and citations
  • What is the future of online branding and advertising

Speaker: Bassem Ghali

Canadian Entrepreneur of the Year Award Winner & CEO at Green Lotus Inc.

Bassem is a search engine marketing strategist and speaker with more than 12 years of experience managing online marketing strategies for some of Canadian & International corporations including Canadian Tire, VistaPrint, Egypt Air, Xplornet, Direct Energy and Toronto Star.

Demonstrated success in online marketing has led to speaking engagements at marketing events around the world, and the honour winning the 2015 Entrepreneur of the Year Award, presented by the Canadian Association of Marketing Professionals!

Food Starter – Weekly Tour & Information Session

Join one of our weekly information sessions!

Looking to learn if Food Starter is right for you? Want to see what the facility is like, what programming is available and how Food Starter can help you build your business?

Join one of our weekly information sessions! Every information session will include:

  • A tour of our Incubator and Accelerator Production areas
  • Details on the Food Commercialization Program
  • More information about our ‘Building your Food Business’ seminars and Membership Program
  • An opportunity to network with other food entrepreneurs

Before attending the tour, PLEASE WATCH THIS VIDEO!

NOTE:  As Food Starter is a food manufacturing facility we must ask all visitors to comply with these important food safety guidelines:

  1. Dress Code: pants and closed toe shoes required to tour our food production area. 
  2. Personal items such as phones, bags and notebooks are not permitted in the plant. If you are concerned about leaving your valuables in our meeting room you can bring a combination lock and leave them in one of our day lockers. 
  3. Our tour starts promptly at 11:30 am with a walk through the production facility. Late comers will not be admitted to the production facility if they arrive after the food safety guidelines have been presented by the tour guide.

Please note, due to space constraints the number of participants is limited. Please bring only people registered for a ticket. 

Dx3 Canada

Dx3 is Canada’s largest conference and trade show dedicated to digital marketing, retail, and advertising.

Dx3 is Canada’s largest conference and trade show dedicated to digital marketing, retail, and advertising. Through engaging content and immersive experiences, Dx3 connects the world’s top technology brands with Canada’s leading brands, retailers, and agencies.

Dx3 is the one-stop-shop for marketers who want to learn how tech is changing their industries and how they can innovate to grow their businesses.

Tuesday: Drink Coffee & Write Code

COFFEE & CODE!!!!

COFFEE & CODE!!!!

Veterans of the group know what’s-what. However, if you’re new, follow these simple rules:

1) Show up at ANY time between 3:00 pm and 7:00 pm and for ANY  length of time.

No pressure to have to meetup at a specific time or stay until the end.  If you’re a keener, you can even show up earlier and stay later; it’s totally up to you!

NOTE: We often head to a bar called Hitch a block east of the café once we’re done coding 🙂

2) Bring a project!

It can be a game, a website, or a learning resource you’re using to learn how to code.  All levels of expertise are welcome and I strongly encourage you to ask questions, exchange ideas, debate coding practices, or whatever tickles your fancy.  Come ready to chat or come with headphones so you can concentrate 😉

3) Keep it casual.

We’re meeting up so can meet fellow coders and have fun coding in a group (because, let’s face it, coding by yourself isn’t always fun).

Happy Coding!

#StartupChats | Innovation Canada Platform

We’re asking YOU, the entrepreneur, how the #InnovationCanada Platform can save your precious time, effort and resources when starting up.

What has been the most challenging part of starting up your small business? Do you want a platform that can save time while you focus on the important things?

The Government of Canada launched the #InnovationCanada Platform to help solve the pain points of entrepreneurs across Canada by providing an easy-to-use service directing users to programs relating to funding, tax credits, loans, expert advice and more. Now, we’re asking YOU, the entrepreneur, how the platform can save your precious time, effort and resources when starting up.

Join Startup Canada (@Startup_Canada) and #InnovationCanada (@ISED_CA) (fr: @ISDE_CA) on February 23rd for a live #StartupChats on Twitter from 12pm – 1pm ET. Hosted by Kylie Woods, the Founder & CEO of Calgary-based Chic Geek (@kywoods_), as we dive into the new platform and solve entrepreneur pain points.

Toronto Service Design Jam

In just 48 hours, you and a diverse bunch of colleagues, friends, and complete strangers will create something that just might make a real difference. You along with other jammers from around the of the world.

In just 48 hours, you and a diverse bunch of colleagues, friends, and complete strangers will create something that just might make a real difference. You along with other jammers from around the of the world.

The Toronto Service Design Jam, is part of the Global Service Jam which takes place on the weekend of March 9 – 11, 2018, where teams from over 70 cities in 39 countries around the world will use design thinking to tackle a common problem. You will conduct user research, come up with concepts, make prototypes, test them with users, all with a group of amazing people and mentors from design-driven organizations around the city. A global theme is revealed at the start of the weekend as inspiration but after that, it’s up to you and your team to take it rest of the way. Whether you are experienced or completely new to the field, you will learn about a design-based approach to problems and meet new, like-minded individuals.

You’ll work with a mixture of talented people who are willing to experiment and challenge each other. Spending 48 hours together with like-minded people, it’s not unusual to see participants become friends or even professional collaborators. You’ll be part of a network that will support you through the years to come.

The Global Jams were started by two gentlemen in Germany. Three are held every year focusing on service design, government innovation, and sustainability.

Starter Company Plus Program Orientation

Find out if you are eligible, learn the program details and the next steps in your application process at our Starter Company Plus orientation!

Find out if you are eligible, learn the program details and the next steps in your application process at our Starter Company Plus orientation! Here, you will learn:

  • Application process and timeline
  • What your formal application will consist of (the business plan and cash flow projections)
  • Required training sessions 
  • What happens if you get accepted
  • Successful participant requirements

About Starter Company Plus

If you have a great idea for starting a new business, or have a business running and need assistance to grow it, consider applying to the Starter Company Plus Program!

Starter Company Plus seeks to help entrepreneurs start, expand or grow a small business in their communities by providing training, grant funding of up to $5,000.00, and access to to mentorship from local business leaders.

If you are:

  • Not employed full time
  • Not in a full-time education program or returning to school
  • Not currently receiving funding from another Provincial entrepreneurship or business program
  • A Canadian citizen or permanent resident living in Ontario.

And are willing to:

  • Create and follow a business plan and a 2-year financial forecast
  • Agree to participate in bi-weekly training and mentoring meetings over a 3-month period
  • Agree to provide business reports to the Markham Small Business Centre for verification over a 3-month period.

If you are interested, please fill out an Expression of Interest form (link below), and our office will get in touch:

https://www.surveymonkey.com/r/StarterCompanyPlus

Important Note:

There are limited funding spots available and priority will be given to business proposals that include the creation of job opportunities for people other than the business owner.  We still encourage all to apply, as the training aspects of the program are useful to all new business ventures and funding spots may be made available to other applicants.

Other Funding Programs we offer:

If you are interested in our other youth programs – Summer Company, Business Plan Competition or Futurpreneur, please contact Wei Guo at wguo@markham.ca or 905 477 7000 ext 2527 for more details and future orientation dates.

SalesTO

Join other sales and business development professionals from leading Toronto technology companies for a night of candid panel discussions and networking.

SalesTO is the best way for sales professionals in the technology industry to improve sales capabilities and gain valuable insights into best practices and strategies.

Join other sales and business development professionals from leading Toronto technology companies for a night of candid panel discussions and networking.

EVENT: SalesTO March Edition PANEL:

EXHIBITORS:

 TBA

Each SalesTO Meetup is designed for Toronto technologists to learn how to improve their selling and connect with other industry professionals. Panel discussions consist of a diverse selection of leading sales people from Toronto technology companies, big or small. If you want to attend this event you have to purchase a ticket here (http://www.SalesTO.org).

Interested in presenting, sponsoring or volunteering? Contact us by email.