Firmex, a 120-person SaaS company that sells virtual data rooms to investment banks, renewable energy providers and more, has been in the ABM business longer than pretty much any other company in Toronto.

Their 2016 pilot targeting 100 mid-sized investment banks and M&A advisories laid the foundation for what has grown and matured into a core pillar of their continuing growth and success.

Three years later they’ve deepened, broadened, and improved their approach to ABM in a great many ways.

Ted Stephen, Firmex’s Director of Demand Generation, will take us into the inner workings of their programs, covering:

  • Tracking ROI
  • Determining the right metrics
  • Achieving and maintaining sales, marketing, and executive alignment
  • Resourcing to support expanding ABM programs
  • And much more

If you’re ready to go deep into what a mature ABM practice looks like, this is the event for you.


  • 6:00 – Doors Open, Food & Drink
  • 6:45 – Presentation Begins, followed by Q&A

Stay after for more food, drinks, and conversation with your B2B sales and marketing peers.

Bring a colleague (or several). ABM is a team sport!

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