Presenter: Mackenzie Cullip, MGD Innovation & Commercialization Consultant | HSC 2J14

90% of Canadians say they support organ and tissue donation, yet less than 20% are registered donors. Nudge theory, in the form of an opt-out donor system, has the potential to close this gap.

This DevTank will test the legitimacy of nudge theory, debate the ethical criteria of healthcare nudging, and explore presumed consent for organ donation. By comparing organ donation systems internationally and examining local organisations, we can predict the success of an opt-out donation system in Ontario. 

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