Did you know that 2.4 million emails are sent every second worldwide, but most of them are never opened? Whether you are just getting started in business or you are a seasoned business owner, email is still the most cost effective and powerful marketing tool that can significantly increase profitability of your business. If you can just set it up right and get your target prospects to open that email… During this workshop, you will learn:
- Why email marketing still matters and how to use it well
- What service to use for email marketing
- Common mistakes to avoid and best practices for using email marketing
- How to automate your email marketing
- Tips to grow your email list and keep your subscribers engaged
- The components of a high-performing email
- The essentials of email deliverability
- Content ideas to keep your subscribers wanting more
By attending this seminar, you will understand how to design and implement an effective email marketing strategy and provide engaging email content that gets delivered, opened, read and acted upon.
Silvia Pencak is a CEO and Founder of a boutique style change management consulting company Powerful Life Consulting. During the past 8 years Silvia helped hundreds of small businesses and organizations around the globe to use email as a powerful marketing and customer service tool. When she’s not busy inspiring audiences, Silvia enjoys life with her husband and two daughters or is planning her next adventure. You can connect with Silvia at www.SilviaPencak.com or on Twitter at @SilviaPencak.
- Webinar: 9:00 – 11:00
- Presentation: 60 – 90 minutes
- Question Period: 15 – 30 minutes