World Trade Centre Toronto (WTC-T) is convening a trade mission to Cologne, Germany for the Anuga trade fair—the world’s largest and most prominent Food & Beverage exhibition, the top destination for global trend seekers within the sector and the ideal place to meet one-on-one with key industry decision makers.

Who Should Join Us:

  • Trade-ready Canadian companies in the Food & Beverage sector interested in selling their products in Germany and the EU

  • Industry associations and service providers interested in connecting and building relationships with Canadian and European companies

Why are we going:

  • The Anuga trade fair is the world’s largest, featuring more than 7,400 exhibitors from more than 100 countries and hosting more than 165,000 visitors from 198 countries. It is the number-one destination for establishing international networks across all segments of the Food & Beverage sector.

  • Germany represents the largest Food & Beverage market in Europe, valued at C$482.8 billion in retail and food service sales, and the world’s third largest importer of Food & Beverage products with imports valued at C$116.2 billion. The CETA free trade agreement gives Canadian producers a competitive edge in this lucrative market, and a gateway to the rest of the EU.

  • Germans have the highest per capita disposable income in the EU, with an average of C$31,595 compared to C$25,125  for the rest of Europe. It is estimated that around 12.1% of this amount is spent on food, making it a strong consumer market for the sector.

  • Germany is the largest economy in the European Union representing 21% of the EU’s economy, and the fourth largest in the world with a GDP of C$4.94 trillion.


Please register you interest and our team will contact you with further details

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