Join us for an online workshop where we'll break down how to engage with technology analysts from small boutique firms all the way to leading research firms like Gartner and Forrester.
 
We'll explore the many roles of the technology analyst in the business cycle—including strategy, messaging and sales—and show you how to get the most out of your engagements with this influential industry.

About Sarita Torres 

Sarita is a strategic advisor with a focus on creating a competitive advantage and business growth using key market and technology influencers and analysts.

25 years' experience with a reputation in the technology industry for crafting a shared agenda for mutually beneficial business results with analysts, clients, developers and partners.

Sarita led the industry's largest and award winning IBM Software Analyst Relations program spanning categories such as analytics, cognitive, cloud, collaboration and mobile platforms.

She developed, managed and implemented global strategies for these key businesses with an eye towards integrating analysts in all aspects of the business cycle including shaping the business strategy, creating categories of new markets, sharpening messaging, and building a pipeline for sales.

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