Go-To Market Strategies for Small Business

A go-to-market strategy outlines the process of launching a new product or service in-market or an existing product in a new market, ultimately, it's the way in which your business creates awareness, desire, and distribution for target audiences in a scalable and repeatable way. This workshop explores the opportunities, considerations & challenges facing small businesses today and the best practices to help connect with customers, bring new products/brands to life, and drive profitable consumer actions.

SHIFT: Responsible Fashion Series

SHIFT is a new business development program that brings micro, small & mid-sized fashion businesses together with leading experts to empower, and future-proof the fashion industry – through the lens of sustainability.

The series offers an interactive blend of workshops, webinars, panel discussions, networking, and breakout sessions – all hosted by leading experts, thinkers, doers, and visionaries, across multiple sectors.

Each season is 3 months long, with a 2 hour session each month. The seasons kick off with a high-value networking hour featuring leading industry experts from across Canada. And to help you assess, plan and set goals, each season comes with a workbook so that you can track and measure your progress!

Sign up for one, two or all three seasons to experience the full spectrum of tools, resources and connections designed to transform the way fashion and design companies operate and scale.

Space is limited: Register Now!

MaRS Mornings Online with Marie Chevrier, founder and CEO of Sampler

This Sept, 28, you’re invited to the next edition of MaRS Mornings, this time with Marie Chevrier, founder and CEO of Sampler. With big-name clients such as L'Oréal and Nestlé, the Toronto-based startup delivers product samples online, while also gathering the insights needed to build stronger customer relationships.

Marie will detail her professional journey, from landing her first client to working with huge brands in more than 24 countries. She’ll also open up about the highs and lows of entrepreneurship, maintaining a positive work culture, and breaking down the stigma of mental-health struggles in business.

Info Session: Newcomer Entrepreneurship Hub – Fall Online Cohort 4

Join us on September 29 to learn more about our program, eligibility requirements, & how to apply for Cohort 4!

About this event:

Mentioned in StartUp HERE Toronto's 2021 article' Toronto’s top accelerators and incubators for startups and entrepreneurs'

The Newcomer Entrepreneurship Hub (NEH) is a free program for Greater Toronto Area-based newcomers to Canada interested in gaining knowledge, experience, and support in learning how to open a business in Canada. NEH supports newcomers in all stages of the business cycle through offering training by industry professionals, networking and testing opportunities, and business mentorship.

The NEH program is run in partnership with Ryerson University’s Diversity Institute, and funded by Immigration, Refugees, and Citizenship Canada.

We are currently recruiting for Cohort 4 of our program, to take place virtually October 18- December 4, 2021.

Are you interested in joining our program? Or, are you a GTA-based service provider or someone who works with supporting newcomers to Canada?

Join us virtually at one of the following times on September 29, 2021 to learn more about our program, eligibility requirements, and how to apply for Cohort 4! It is also a great opportunity to ask any questions.

September 29, 1-2pm EST

September 29, 6-7pm EST

These info sessions will be conducted via Zoom. Registered applicants will be sent a Zoom link in advance of the session.

HealthTech Innovation Challenge – North America

Now in its 5th year, the HealthTech Innovation Challenge-Health (HTIC) is an annual innovation-led program that brings together partners from across the health ecosystem to innovate, collaborate and ultimately create better healthcare experiences for all people.

Accenture is bringing the Challenge to life in a virtual platform for 2021. Applications are no longer being accepted. Finalists will be announced in mid-August ahead of the September 28, 2021 virtual event.

Entrepreneur Challenge

AAGEF 2021 Entrepreneur Challenge – are you a start up entrepreneur or do you have a project? Submit your project and pitch in front of a very prestigious jury and around 250 business leaders in Toronto on Nov 24th.

Intellectual Property Basics for Startups

Learn the basics about trademarks, copyright, industrial design, trade secrets and patents from PCK professionals. This session is essential for startups and anyone who may have intellectual property to protect.

If possible, we will host a live event at our office, 500-1300 Yonge Street. Otherwise, a Zoom link will be sent to attendees.

Who should attend?

  • Start up companies, high tech or otherwise
  • Founders, CEOs, CTOs
  • Researchers and innovators

Ask the Expert – Marketing & Sales


If you're self-employed or starting a small business or side hustle, join me for an interactive training and support session where I answer all of your marketing questions!


After a 10-year corporate career followed by freelancing gigs, I share how I built a 6-figure business in 3 years while raising two young children (read: a busy, boot-strapping mom in search of work-life balance while on a money-making mission!)


In 3 hours, you will learn:

  • 3 marketing must-do's BEFORE you start advertising
  • 5 fast, effective and affordable ways to kickstart sales (hint: NO Facebook ads)
  • 2 ‘Laws of Sales' (emotion beats reason, every time!)
  • Q+A session: come prepared with YOUR marketing and sales questions!
  • BONUS: every month, I choose 1 new business to feature for extra 1:1 help