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Learn about product positioning at this TechTO special event.

We will be joined by April Dunford to celebrate the launch of her new book “Obviously Awesome.” April has worked as an executive at 7 successful startups, launched 16 products into market, and is a recognized international expert in positioning tech companies.

Joining April are a select group of Toronto founders and leaders who’ve built great positioning into their companies and brands to make their product value shine. Speakers include:

  • Kirk Simpson, Co-founder & CEO of Wave
  • Randy Frisch, CMO of Uberflip
  • Jen Evans, CEO & founder of SqueezeCMM
  • Nadya Khoja, Chief Growth Officer of Venngage
  • David McIninch, VP Strategy & Marketing of Fiserv

This event is for marketers, entrepreneurs, innovation teams and salespeople about positioning.

Join us to learn how companies bring new offerings to market and get them into the hands of paying customers.

You will receive a free copy of April's book, valued at $20.95, “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It”.


Become a TechToronto member and get this ticket for free. Already a member? Get it discounted at $30 when purchasing your ticket. To learn more about all the benefits of membership, visit membership.techtoronto.org.


About April Dunford:

April Dunford is a positioning consultant, entrepreneur, board member, angel investor and advisor. Her expertise is built on 25 years as an executive in a series of 7 successful technology startups and 3 global tech giants. She's launched 16 products as an executive. As a consultant, she has assisted in dozens more.

The Crowd:

Toronto’s smart, fun, creative tech community.

The Speakers:

Toronto founders and leaders who've built great positioning into their companies and brands to make their product value shine.

The Format:

Networking > Community open mic > Presentations > Panel > Mingling & drinks

Book pick-up policy:

The books will be distributed at the event. You will need to be present to pick up your copy.

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