When you’re starting a business, building your brand is important.

Your brand affects how people view your business and your purpose; how they will identify you online and in the marketplace; whether or not they will connect with your business and what you stand for.

Join Parveen Dhupar  from BTI Brand Innovations for an interactive workshop on developing your brand pyramid.

You'll walk away with:

  • Clarity on your brand fundamentals like positioning statement, brand attributes and key messages 

  • Foundations for your brand strategy roadmap

  • Worksheets such as brand pyramid and SWOT anaylsis 

RIC Centre's Expert Speaker Series is an opportunity for entrepreneurs to make connections with local subject-matter experts, network and receive practical tips and strategies that they can walk away with and implement in 30 days.

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