Learn how to confidently determine if your business idea is worth pursuing at Will It Make Money? A Startup Validation Workshop

Why Attend This Interactive Workshop?

  • Learn where to focus your time and energy when first starting your business

  • Use data to confidently answer the question “will customers really buy my product if I build it?”

  • Uncover valuable insight and ‘hidden customer problems’ to help you design a product customers can’t wait to buy

  • Figure out who your first customers should be

  • Reduce the chance of failure and financial loss through smart validation techniques

  • Do you have a product that’s not selling? Learn how to pivot your strategy and jumpstart your sales

Key Takeaways:

  • Practical techniques you can use to interview potential customers

  • An impactful ‘value proposition statement’ for your business – explains your business clearly to anyone in under 30 seconds

  • Efficient tools to help you build your business model and plan

  • Key metrics to track the health of your business


  • 12:00PM – 1:00PM// Networking Lunch 

  • 1:00PM – 2:30PM// Value Proposition, Business Model and Product-Market Fit

  • 2:30PM – 4:00PM// Business Model Canvas Process and Solution-Market Fit 

Meet the Speaker

Alex Senson has been advising technology startups at the RIC Centre for six years. He has worked with over 1000 companies each with their own unique products/services, business models, team and challenges. Alex has a science background and holds a Master of Biotechnology degree. He also has a strong business acumen; having worked in business development, licensing and project management at a successful biopharmaceutical company.

Did you know?

We're hosting a morning session on the same day that covers smart business fundamentals for startups – turn your learning session into a full day event and register for RIC Centre's Startup Crash Course.

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