Toronto-based AI digital marketing startup Morphio has closed a $1 million seed funding round. Morphio will use the funding to help with customer acquisition of United States-based marketing agencies and in-house teams, as well as enhance its AI platform.

Morphio’s platform integrates marketing analytics from Google, Facebook, Microsoft, and LinkedIn to help digital marketers and entrepreneurs assign and automatically track financial results. The platform also helps measure and monitor key performance indicators (KPIs), as well as flag anomalies and unusual behaviour. Its AI predicts digital performance and recommends optimizations on how budgets can be better distributed between advertising platforms.

“If digital marketing teams are willing to learn about AI and explore new workflows, we expect to save our customers millions, maybe billions of marketing dollars while providing security and peace of mind that their marketing investments are being effectively managed,” said Morphio CEO Eric Vardon.

StartUp HERE Toronto is a publishing partner of Betakit and this article was originally published on their site.