Toronto-based Finaeo has hired Steve Henry as chief technologyy officer. Henry, formerly CTO of ScribbleLive, will scale the company’s carrier integrations and drive the startup’s marketplace expansion.

RELATED: Finaeo raises $5.35 million CAD to help create ‘the Amazon of the insurance industry’

“Steve has a unique blend of technology, go-to-market and executive experience to help take Finaeo to the next level,” said Aly Dhalla, CEO and co-founder of Finaeo. “In addition, Steve is fundamentally dedicated to helping grow talent, which is a core tenant of our philosophy. We couldn’t be more excited to have Steve’s leadership and expertise on our team to help bring our vision to life.”

Finaeo, was founded in 2016 by Dhalla, as well as Donald Chu, now CCO. The company launched the beta of its digital assistant platform in early 2017, looking to connect insurance advisors with an AI-enabled digital assistant and sales coach, informing advisors of upsell and cross-sell opportunities. Now, it offers a software platform for insurance advisors that helps with repetitive tasks, such as auto-filling applications. It also offers real-time application submission, adjudication, and application status of insurance claims.

StartUp HERE Toronto is a publishing partner of Betakit and this article was originally published on their site.