Toronto-based Inkblot Therapy, which uses proprietary matching algorithms to connect clients with mental health counsellors, has raised a $1 million seed funding round.

Inkblot’s platform matches a company’s employees to qualified mental health counsellors.

The $1 million investment was led by Amplify Capital (formerly MaRS Catalyst Fund), with participation from Good & Well Inc., Active Impact Investments, and other angel investors.

Inkblot has developed an online platform that uses an algorithm to match a company’s employees to qualified mental health counsellors, based on their specific needs and preferences. Inkblot aims to reduce what it calls the barriers created by a shortage of mental health therapists in major cities.

Inkblot plans to use the funding to accelerate sales, further develop its platform and channel-distribution strategies, and continue to expand across the United States.

“The additional capital we’ve received, and the caliber of investors we have attracted on this round will be instrumental in supporting our continued team and sales growth across a number of customer channels, and most importantly, the tens of thousands of people covered by Inkblot Mental Health Plans today,” said Luke Vigeant, co-founder and CEO of Inkblot.

Inkblot is an alumnus of the 2019 Techstars Toronto Accelerator program.

StartUp HERE Toronto is a publishing partner of Betakit and this article was originally published on their site.