Chris Rogers, formerly the managing director for Apple Canada has joined Instacart as its VP of retail.

Rogers will be based out of Instacart’s Toronto office, which the US-based company announced in September. At the time Instacart stated plans to use the office to expand its Canada presence by hiring 200 employees. Earlier this year, Instacart also brought on former Wealthsimple CTO Karney Li as its VP of engineering in charge of the company’s retail engineering division.

He will oversee all aspects of the company’s retail partnerships business. Instacart pointed to four main areas that Rogers will focus on including building Instacart’s reputation as a growth-driver for brick and mortar businesses, developing new marketplace and enterprise retail partnerships across the US and Canada, while deepening existing relationships, and driving continued retail adoption of Instacart’s pickup and alcohol delivery services.

The new VP of retail brings his more than 11 years of experience at Apple Canada where he also serves as head of carrier channel and led consumer retail. Prior to Apple, Rogers was an account executive at Procter & Gamble where he worked with Canada’s largest grocers, including Loblaws, Sobeys, and A&P, as well as retailers like Zellers, Home Depot and Canadian Tire.

StartUp HERE Toronto is a publishing partner of Betakit and this article was originally published on their site.