This March, RBC’s FutureMakers Talks series will look at how businesses build products at a time when user experience (UX) is driving businesses success.

Delivering intuitive, and aesthetically pleasing customer experience can make or break a tech product in today’s market. The March FutureMakers will address how companies can adapt their business models to better understand users and develop meaningful experiences.

Tickets range from $7-15, but BetaKit readers can get in FREE using the promo code “BetaKitPROMO” here.

Taking place March 27, the event will feature a talk from Huda Idrees, the CEO and founder of Dot Health. Dot Health operates a personal health data platform, looking to give Canadians access and management of their own health information. The former chief product officer at Wealthsimple, with product experience at Wattpad and Wave, Idrees will discuss how to design systems that make products intuitive to use.

“From my background designing mobile products for the masses, I’ve seen companies slowly shift from a traditional Sales and Business model to Product-centric companies with a big emphasis on user experience,” Idrees said. “In my talk, I will discuss how we can leverage this shift in companies to positively impact entrenched industries like food, education, health, and transportation.”

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Andréa Crofts – Director of Design – League Inc.

The event will also feature a talk from Andréa Crofts, director of design at League, another health-focused startup looking to transform employee health benefits. Crofts will be speaking about the responsibility that creators have to develop products that promote mental health and enable users to disconnect from technology.

Attendees will also hear from RBC’s Inclusive Design Practice lead, Alicia Jarvis, who will talk about driving innovation through the lens of inclusion, as well as Ernest Yap, the co-founder and CEO of Shapetrace, who will discuss how to design for augmented and virtual reality.

“Not only is Diversity and Inclusion one of our core values here at RBC, it’s also one of the ways we bring our purpose of helping clients thrive and communities prosper to life,” said Jarvis. “What we have learned at RBC is that before we speak up for inclusion, we must speak about its meaning, which can be different for everyone. I’m looking forward to connecting and sharing ideas with the FutureMakers community, so that together, we can create a more inclusive world for us all to enjoy.”

Tickets for the March FutureMakers range from $7-15, but BetaKit readers can get in FREE using the promo code “BetaKitPROMO” here.

BetaKit is a FutureMakers media partner.