Kitchener-based Mappedin, an online indoor mapping platform, has announced a collaboration with Apple to offer indoor mapping services in select malls across the US.

Through the collaboration, mapping updates made within Mappedin’s platform will be reflected in Apple Maps when Apple launches iOS 11 this fall. Mappedin said users will be able to navigate through malls and other indoor locations through Apple Maps, and the mapping updates will allow malls to keep their property data accurate.

“In order for brick and mortar to evolve, the physical shopping experience must embody enhanced digital engagement. The ability for shoppers to navigate a mall within Apple Maps is a testament to not only the evolution of the physical shopping experience, but also Apple’s commitment to providing its customers with a digital-first experience wherever they are,” said Hongwei Liu, co-founder and CEO of Mappedin. “We’re excited to collaborate with Apple to redefine how shoppers navigate and interact with mall properties, and look forward to a future of seamless indoor navigation everywhere.”

In February, the company announced a partnership with Simon to bring digital maps to over 200 Simon shopping centre locations. Mappedin has raised $3.5 million in funding to date.

 

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