Mogo has launched MogoCrypto as part of its suite of MogoAccount products, a new offering allowing Mogo users to buy and sell bitcoin at real-time prices from their mobile, including free funding transfers and withdrawals.

The company launched the platform after finding that trading in bitcoin could be intimidating for the average user, with particular challenges to sell holdings and withdraw Canadian dollars. Through the MogoAccount, members can add money from their bank account with Interac e-Transfer, and it can be available in at least 30 minutes. Users can sell at any time and withdraw the funds into a Canadian bank account.

“Canadians are looking for a trusted and simple solution to buy and sell bitcoin, and that’s the need we’re addressing with MogoCrypto,” said David Feller, founder and CEO of Mogo. “Canadians can sign up for free and in three minutes open a MogoAccount, have the account funded for free, and begin buying and selling bitcoin. This is the sixth product available in Mogo’s app which was built to provide consumers with an easy way to manage their financial health and further strengthens the value proposition for MogoMembers.”

StartUp HERE Toronto is a publishing partner of Betakit and this article was originally published on their site.