Toronto-based Nudge Rewards, which offers a way for employers to engage and reward their frontline managers and staff, has appointed Brennan Wilkie as its new chief revenue officer (CRO).

“We feel more confident than ever in our next chapter of growth.”
– Lindsey Goodchild, Nudge Rewards

Wilkie previously served as the senior vice president of customer experience strategy and country manager at InMoment, a cloud-based feedback and analytics company. At Nudge Rewards, Wilkie will leverage his 15 years of experience in employee engagement and customer experience intelligence to help build on the company’s revenue plans and lead its next phase of growth.

Nudge Rewards also announced that Bryan Pearson and David Brennan will join as board members. Pearson, the former president and CEO of LoyaltyOne, will provide his expertise in retail and enhanced shopper experiences. Brennan, the chief financial officer at ecobee, will share his knowledge of employee engagement and employee recognition as a market category.

“These are highly accomplished executives who have transformed not just a company, but an industry or two,” said Lindsey Goodchild, CEO of Nudge Rewards. “We feel more confident than ever in our next chapter of growth as we realize our plans to digitally transform the experience for the largest workforce in the world.”

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Founded in 2013, Nudge Rewards’ app connects employers with frontline employees to provide them with critical information, deliver training materials, and reward them with recognition for hitting goals. According to the company, its platform was built on a foundation of behavioural theory and social mechanics. In August 2019, Nudge Rewards raised a $12 million growth round led by Chicago-based Jump Capital.

In 2017, Nudge Rewards raised a $5 million CAD Series A to expand across North America. Prior to that, the company had raised $3.2 million, with at least $1 million of that funding from Greengage, in 2013.

StartUp HERE Toronto is a publishing partner of Betakit and this article was originally published on their site.