PointClickCare, a SaaS company targeting the senior care market, today announced the opening of its fourth Canadian office, located in Charlottetown, Prince Edward Island.

The expansion is intended to grow the Mississauga, Ont.-based company’s customer support team. Over the next year, PointClickCare plans to add approximately a dozen new customer support roles at the company’s new Prince Edward Island office.

This is PointClickCare’s first office outside of the Toronto-Waterloo corridor.

PointClickCare opened a developer hub in Toronto last year to support the creation of its SaaS products. The company also has a developer-focused office in Kitchener-Waterloo. Those offices house nearly 1,000 people collectively.

As the first office outside of what’s commonly dubbed the Toronto-Waterloo Innovation Corridor, this most recent opening represents a much larger Canadian expansion for the company.

“We’re confident that Prince Edward Island’s highly skilled labour force and the business-friendly environment will further strengthen our ability to provide world-class support to our customers as they deliver best-in-class care,” said Nick Noel, chief customer officer of PointClickCare.

The Province of Prince Edward Island markets itself as a location of choice for local and international business. Innovation PEI, the government agency focused on building up the province’s economic development, cites Prince Edward Island’s cost-effectiveness, labour force, market access, strategic infrastructure, and quality of life as indicators of its attractiveness to the private sector.

PointClickCare’s cloud-based software is targeted to the long-term and post-acute care market, covering care delivery management, financial management, and access to important patient information. The company currently works with 21,000 senior care providers in North America.

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In March 2018, the company received a $186 million investment from San Francisco-based Dragoneer Investment Ground. Dragoneer also invested $111 million in the company in February 2017. In early 2019, PointClickCare acquired QuickMAR, a medical management tool PointClickCare said would help its clients scale their resident care strategies, earlier this year.

More broadly, technology and innovation sectors have experienced a boom on the East Coast in recent years. At the end of 2019, fellow Greater Toronto Area-based tech company Wattpad announced plans to open an office in Halifax. The region is also home to local innovation hubs like Volta and Innovacorp.

StartUp HERE Toronto is a publishing partner of Betakit and this article was originally published on their site.