Toronto-based esports intelligence and AI integration startup, Rival.ai has been acquired by Wondr Gaming, a company that acquires assets in the esports industry.

Rival.ai will continue to operate, but under the Wondr Gaming banner. CEO James Mifsud will continue in his role at Rival.ai, with Bryan Yale will remain on as COO. Wondr Gaming focuses on the verticals of artificial intelligence, apparel, software, influence advocacy, tournament platforms, and gambling, build and purchasing companies in the esports space.

“We’re thrilled to have completed our first transaction and are actively in discussions with multiple companies for our next acquisition,” said Mike Cotton, a co-founder of Wondr Gaming. “Wondr Gaming does not compete with multi-title platforms. Instead, we are a resource for multi-team businesses and offer products and services that complement and improve their offerings. By developing assets like Rival.ai and fostering the growth businesses we acquire, we have the ability to work with any team or betting entity in esports.”

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Founded in 2018, Rival.ai uses real-time analysis to offer players insight and incentive rewards, providing both esports data and algorithms for betting lines to gaming platforms, as well as insights and solutions for esports broadcasters.

“This acquisition gives us the resources to support an industry we truly love,” said Mifsud. “With this, we will become a leading data provider supporting betting platforms and further developing our core services. We are excited to take our technology to the next level.”

StartUp HERE Toronto is a publishing partner of Betakit and this article was originally published on their site.