Native advertising platform StackAdapt launched the Unbiasify chrome extension to encourage diversity in technology.

The open-source project — which is available for free at the Google Chrome store for download in North America — removes the name and profile photo of candidates on online recruitment platforms.

“Keeping an objective view of every candidate is integral to a successful recruitment process. As a recruiter, I want to evaluate a candidate based on their work experience and skillset, and provide a level playing field for all potential hires,” said StackAdapt Director of Talent Acquisition Martin Hauck. “By removing a candidate’s profile photo and name, we eliminate any unconscious bias that can potentially tarnish the recruitment process, such as bias towards or against specific age, race, gender, or appearance.”

Unbiasify is the second diversity and inclusion initiative from StackAdapt. In June 2017, the company launched the 18-minute #HackDiversity documentary to address bias in the tech industry.

“When we launched #HackDiversity, we learned there are many fundamental issues in the tech industry and wanted to take concrete actions to foster a more inclusive working environment,” said StackAdapt co-founder & COO Vitaly Pecherskiy. “Reducing bias in the hiring process will welcome more diversity in our industry. We want every qualified candidate applying for a position at StackAdapt to know that they are being evaluated on their knowledge, not their cultural background or gender.”

StartUp HERE Toronto is a publishing partner of Betakit and this article was originally published on their site.