Toxon Technologies is a Waterloo-based startup that is looking to bring the Internet of Things (IoT) technology to the archery industry. This week Toxon launched what it has called a “first-of-its-kind” archery bow accessory and announced that the company has signed distribution agreements.

The startup was co-founded by Marianne Bell, who currently serves as CEO, Joe Deu-Ngoc (CTO), and George Wagner who spent the last 40 years working in the archery community in Southwestern Ontario. Toxon has developed a bow accessory designed to help archers “ build consistency as they practice.” The BOWdometer, as it is called, uses a variety of sensors to capture performance data during an archer’s shot. That data is then presented to the archer through a mobile app.

BOWdometer mounted to a bow. (Source Toxon Technologies.)

Toxon has signed distribution agreements with three North American archery distribution companies, Kinsey’s Archery Products, Lancaster Archery Supply, and Monsen’s Sporting Goods. These agreements will allow archery dealers within Canada and the United States to offer the BOWdometer with their products.

Having participated in Communitech’s Fierce Founders program in 2019, Bell was one of eight founders that pitched at Communitech’s Fierce Founders Pitch Competition in March.

StartUp HERE Toronto is a publishing partner of Betakit and this article was originally published on their site.