Traction Guest, which has created a cloud-based enterprise visitor management system, has appointed Roger Beharry Lall as vice president of product marketing.

Beharry Lall has served in executive roles at several SaaS startups.

Beharry Lall has over 20 years’ experience leading high-growth marketing organizations at B2B tech companies. His background includes leadership positions at Think Research, Adlib Software, BlackBerry, and ISM-BC, an IBM subsidiary.

At BlackBerry, where Roger spent more than a decade, he contributed to the definition and evolution of the mobile handset category, expanding the brand into new vertical segments and working on the groundbreaking team that launched the company’s inaugural Wi-Fi offering. At Traction Guest, Beharry Lall will be responsible for product marketing, analyst relations, and market research, as well as driving customer demand through digital marketing, content, and events.

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