London, ON-based voiceover marketplace has just acquired US-based, a platform for talent and management agents. Financial terms of the transaction were not disclosed. launched in 1998, and allows production, creative, and advertising companies to use the platform to post opportunities, identify and communicate with talent and their representation, and manage and complete engagements.

“The acquisition will create a new paradigm for the process of securing voice talent across the globe,” says CEO and founder, David Ciccarelli. “Years of customer feedback and an ongoing commitment to continue to revolutionize the voice over industry has resulted in this transaction. Acquiring will see strengthening relationships in the community and further delivering on the evolving needs of clients and talent alike.” said the acquisition will allow it to address all segments of the market, and include all engagement types like animation dubbing, global television spots, podcasts, and gaming. The two companies will operate as separate platforms.

“From early meetings, it was clear to me that our companies had much in common, including a similar vision for the future. That, in combination with it being the right time for each of us, resulted in this acquisition,” said Jeff Hixon, CEO and founder of for the past 19 years. “As a leading company in the voice-over industry, this relationship with will be an invaluable benefit for both and our customers.”

In early July, raised $18 million from Morgan Stanley Expansion Capital, its s first institutional investment since its founding in 2005. Its clients include Shopify, Microsoft, and Hulu.

StartUp HERE Toronto is a publishing partner of Betakit and this article was originally published on their site.