You've probably been told by colleagues, team members or investors once or twice throughout your startup journey that you “need PR”. But at what stage should you actually start implementing PR strategies into your business? 

Join Candace Beres, Communitech's Manager of Public Relations and Alex Kinsella, principal at Kinsella Marketing, for this one-hour session on PR fundamentals. Learn what types of stories reporters are looking, how to adjust your strategies to reach new audiences and why you shouldn't be afraid of the power of social media in the storytelling process.