Highline BETA and RBC will work together on new venture development to solve complex consumer and business problems.
Our joint goal is to leverage the immense assets and capabilities of RBC combined with a startup-focused methodology and mentality to build and launch new, scalable ventures.
“RBC’s vision of how it wants to innovate is perfectly aligned with our vision around the power of new venture development,” said Marcus Daniels, Founding Partner at Highline BETA. “RBC is leading the way in how big companies can expand their value proposition to customers, innovate on their business model and find new opportunities to grow.”
Along with supporting RBC’s internal efforts towards new venture development, Highline BETA will also connect the bank into additional talent and early stage startups that can benefit from RBC’s assets and help accelerate RBC’s new ventures. Marcus noted, “Startups and big companies don’t speak the same language, and it’s genuinely hard for either of them to work together. A core part of Highline BETA’s value is bridging that gap and unlocking the potential on both sides to create win-win scenarios that work.”
“RBC is working with Highline BETA to take a startup-centric approach to tackle some of the most interesting opportunities to serve clients,” said Mike Dobbins, Chief Strategy and Corporate Development Officer at RBC. By embracing the co-creation model championed by Highline BETA, we believe RBC can blend our own intrapreneurs who have a deep understanding of consumer and industry challenges with entrepreneurs who bring fresh ideas and perspectives to accelerate our innovation and growth.”