Loblaw Companies Limited is furthering its commitment to reduce store-generated food waste by partnering with Flashfood (Next Founders, 2018) to make their app available to Canadians across the country. With the Flashfood app, customers can purchase food items nearing expiration at a reduced price of up to 50 per cent off at select Loblaw grocery stores.

Currently available at 139 Maxi® and Provigo® stores in Quebec, Loblaw is rolling out the program to more stores and more provinces. Starting today, the program is available at all Real Canadian Superstore locations in Ontario. By the end of the summer, Loblaw will introduce the app to customers at more than 250 stores, including Real Canadian Superstore® locations in Western Canada, Loblaws® and Zehrs® stores in Ontario, and all Atlantic Superstore® locations. Please check individual store Facebook pages for specific program launch dates.

“As a food retailer, we are in the business of providing food – not wasting it,” says Gord Chem, Senior Vice President, Real Canadian Superstore Operations, Loblaw Companies Limited. “Our goal is to provide our customers with easy access to quality fresh food and grocery items at low prices. The Flashfood program allows us to provide our customers with a convenient and environmentally sustainable way to purchase food.”

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