Montréal-based business messaging app Smooch Technologies Inc. has secured $10 million in a seed-stage financing round, led by Canadian venture capital firms Real Ventures and iNovia Capital. U.S. private equity firm TA Associates along with the startup’s founders also participated in the round.

Smooch says it plans to use this financing round to expand its support for consumer messaging channels and business software vendors, and to continue to build its team. The company is currently hiring for more than 20 positions in San Francisco and Montreal, including senior sales, product marketing, and engineering positions.

“Smooch is the first messaging company to offer B2Cs a fast, cost effective infrastructure to offer and scale messaging,” says Chris Arsenault, Managing Partner at iNovia Capital. “This emerging market presents a huge opportunity to make an impact on how consumers interact with their favorite brands.”

Smooch’s unified messaging platform, the Smooch Conversation CloudSM lets companies use their existing business software and processes to have rich conversations with their customers through messaging apps and SMS, to websites, mobile apps and more. Smooch integrates with the most popular consumer messaging channels such as Facebook Messenger, LINE, WeChat, Kik, Telegram, Twilio and others.

Real Ventures and iNovia Capital are both members of the Canadian Venture Capital and Private Equity Association.

Read the Press Release