Ensuring public and employee safety during the re-opening of our economy is essential for both policy makers and business owners alike. Strict distancing and cleaning guidelines are crucial, but what about our air; it’s critical.
Canadian entrepreneurs, Marshal Sterio and Doug Eaton, began their air purification manufacturing company Surgically Clean Air, in 2010 after identifying the underserved dental sector. Since then, The Surgically Clean Air team have developed premium air cleaning solutions and rapidly became a market leader in high end premium indoor air purification. With an established salesforce in Canada and the United States, Surgically Clean Air looked to expand.
Since the onset of COVID-19, the company has experienced an unprecedented 40-fold surge in growth. The team attributes two theories for this massive acceleration. First, their units are unique and efficacious solutions that are well suited to meet the new dental practice recommendations for reopening across North America. Second, positive referrals from customers that trust in their brand. This rapid geographical expansion includes inbound calls from international buyers.
Currently the team is focused on serving their primary market, the North American dental industry; however, the demand for air purification will not diminish and should be a priority for all high traffic environments, which are plenty, and especially those that support the immuno-vulnerable populations.
It is widely recognized that businesses are facing unprecedented changes and entrepreneurs must focus on staying agile and even pivoting their industry. And, as always, preparing your company to take on unforeseen opportunities.
Founded a decade ago, Surgically Clean Air has consistently demonstrated steady growth. As a RIC Centre client for the past three years, they applaud the Champion Series, for helping to refine and perfect their pitch ,which defined their company values, vision, and helped them raise their initial capital now enabling their global expansion.
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