Marketing with Authencity was presented by Mathieu Gamache (July 2019) at RetailTO. Join Toronto's tech and entrepreneurship community at the next event: http://bit.ly/2GMGiDZ. In this video, Mathieu shares the story of the creation of an ASMR advertisement for Reese entitled “Movie About Reese” and discusses why sometimes taking risks in marketing can lead to a huge success. What do you think of what Mathieu had to say? Tell us by leaving a comment. For videos of more presentations, visit: https://www.youtube.com/c/techtorontoorg Follow us on: Twitter: https://twitter.com/techtorontoorg Facebook: https://www.facebook.com/techtorontoorg Instagram: https://www.instagram.com/techtorontoorg/ TechToronto.org helps Toronto technologists expand their knowledge and network in the community. Every month we bring together a set of highly curated leaders & innovators to share their expertise & experiences through 5 minute presentations.