Marketing with Authencity was presented by Mathieu Gamache (July 2019) at RetailTO. Join Toronto's tech and entrepreneurship community at the next event: In this video, Mathieu shares the story of the creation of an ASMR advertisement for Reese entitled “Movie About Reese” and discusses why sometimes taking risks in marketing can lead to a huge success. What do you think of what Mathieu had to say? Tell us by leaving a comment. For videos of more presentations, visit: Follow us on: Twitter: Facebook: Instagram: helps Toronto technologists expand their knowledge and network in the community. Every month we bring together a set of highly curated leaders & innovators to share their expertise & experiences through 5 minute presentations.