Life as an entrepreneur is often a far cry from the rocket-like spring to success that Steve Jobs and various other lucrative garage-based startups have experienced. The reality is evident in that very few new startups succeed beyond initiation — far from the Hollywood fantasy many of us think of.

During U of T’s Entrepreneurship Week, the Vector Institute’s Chief Commercialization Officer and Vice-President Industry Innovation Cameron Schuler gave a talk on the reality of being an entrepreneur, which was called “When things don’t go as planned…Murphy’s Law in Action.” Schuler shared the highs and lows of his many past entrepreneurial ventures to show that success is anything but easy.