After submitting a baby towel she designed to an awards program and seeing lacklustre results, Sharon Vinderine realized she should probably build her own award program. Today Parent Tested Parent Approved is one of the most recognized seals of approval for consumers.
When Jay Klein told his friends and family he wanted to launch a chewing gum company they all told him it wouldn’t work because the market was already dominated. A decade on, PUR gum and mints sit side by side with the incumbents.
As society grapples with the questions surrounding the lasting effects of concussions, Toronto startup Highmark Interactive has developed a tool for diagnosing changes in the brain’s equilibrium at the point of collision.
Traditional customer surveys can be annoying and limiting – if they’re completed at all. Chatter Research uses AI to have text-based conversations with customers of leading retailers. The instant and rich insight gleaned is helping stores to improve their customer experience.